Chicago’s Sears Tower Soars to New Heights in Renaming Contest

Chicago’s Sears Tower Soars to New Heights in Renaming ContestChicago’s Sears Tower Soars to New Heights in Renaming Contest The iconic Chicago skyscraper, once known as the Sears Tower and later as the Willis Tower, has embarked on a new journey, soaring to new heights with a captivating renaming contest. In an effort to reinvigorate the building’s identity and reflect its unparalleled presence in the city skyline, the owners launched the “Name the Tower” contest in 2022. The contest drew an overwhelming response from the public, with over 25,000 submissions pouring in. A panel of esteemed architects, historians, and community leaders carefully reviewed the submissions, narrowing down the options to a select few. The finalists included names that celebrated the tower’s legacy, its architectural significance, and the city it calls home. After much deliberation, the winning name was announced in a grand ceremony held at the base of the tower. The new moniker, “Chicago Ascent,” was chosen for its evocative and aspirational qualities. “Chicago Ascent” captures the tower’s upward trajectory, its metaphorical climb toward the sky. It also symbolizes the city’s own aspirations and its relentless pursuit of innovation. The name pays homage to the tower’s status as a beloved landmark while embracing its vibrant future. The tower’s exterior will be adorned with the new name in bold lettering, ensuring its continued prominence in the Chicago skyline. The renaming has not only given the building a fresh identity but has also ignited a renewed sense of pride among the city’s residents. Chicago Ascent stands tall as a shining testament to the city’s architectural heritage and its unyielding spirit. The renaming contest has been a resounding success, connecting the community with its iconic landmark and ushering in an exciting new chapter in the tower’s illustrious history.